Bright Valley sets up shop in Saint-Hyacinthe’s Cité de l’innovation agroalimentaire

Saint-Hyacinthe Technopole has announced the establishment of Bright Valley, a company specializing in fruit processing for the craft beverage industry, within the technology park of the Cité de l’innovation agroalimentaire.

Recently installed in the Édouard-Brochu pavilion, Saint-Hyacinthe Technopole’s agri-food business accelerator, Bright Valley is already producing a range of ingredients for food processors. These include seedless fruit purées, frozen fruits, and cold-pressed juices, primarily used by juice manufacturers and beverage producers.

The company operates under an eco-responsible approach focused on reclaiming fruit that cannot be sold due to its appearance but is perfectly fit for consumption. Transformed into value-added ingredients, this fruit helps reduce food waste while generating new benefits for local producers. Supported by a short value chain model, this approach also supplies regional microbreweries and distilleries with local ingredients, fostering the development of a more sustainable and transparent agri-food sector.

The choice of the Cité de l’innovation agroalimentaire came naturally to Bright Valley, both for its proximity to its clients and suppliers and for access to one of the most effective and recognized innovation support ecosystems in Quebec.

“Saint-Hyacinthe offers an exceptional environment for the development of our company. The proximity of the agri-food ecosystem, the expertise present in the region, and access to world-class infrastructure create ideal conditions for innovating and growing our activities sustainably,” says Alex Cayouette, President and Founder of Bright Valley.

“We are very pleased to welcome Bright Valley to our region. Their establishment strengthens our agri-food ecosystem by adding concrete value, while fully aligning with our vision of supporting the development of a more sustainable agri-food sector through innovation. This is an innovative company that creates local value and contributes to strengthening our food sovereignty through the circular economy,” added Karine Guilbault, Executive Director of Saint-Hyacinthe Technopole.

Bright Valley’s arrival in Saint-Hyacinthe represents a significant investment in the community and has already led to the creation of six new manufacturing jobs, contributing to the region’s economic vitality and the development of the local agri-food sector.